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Nio, China’s answer to Tesla, offers whole vision of the future, lifestyle app
- Tuesday | 27th April, 2021
SHANGHAI (Reuters) – In Shanghai, aerospace executive Lu Hao didn’t just buy a sleek electric SUV from Nio, China’s answer to Tesla. He bought Nio’s whole vision of a future where social media, e-commerce and the daily commute converge in one lifestyle app. In the morning, the 31-year-old eats cereal bought from the automaker’s Nio Life online store while chatting on its app with other Nio owners. More than 80% of Nio customers participate in online or real-life Nio community activities, using Nio credits, apps and showrooms, according to executives who said Nio has sold over 3 million Nio Life products so far. Buyers like Shanghai’s Lu are on board with that, using some of his Nio credits to secure tickets for this year’s edition of the company’s annual ‘Nio Day’ celebration.
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