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Are emails ruling your life or are you in control of your emails?
- Wednesday | 2nd October, 2019
But kudos to you, if you are part of the other 50%, who prefer to check work emails only when you start your work-day. Generational DifferencesBaby Boomers are more likely (more than half) to ignore work-related email while on vacation, but personal email is frequently checked. For work emails, 37% of Millennials want them personalized, as do 26% of Gen X and 23% of Boomers. Consumers said they are most frustrated by email recommendations that don’t match up to their interests—33% for work emails and 31% for personal emails. On the quintessence of personalized experiences, Sarah said, “Accurate and useful personalization in email marketing isn’t optional.
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