- Home >> Features >> Technology
Big consumer companies taking big risks chasing customers
- Saturday | 19th January, 2019
The companies are pitching new online subscription services, which promise stable revenues, lower delivery costs and valuable data about customers. Meanwhile, Procter & Gamble, the world’s largest home and personal care company, expanded its Gillette on Demand razor subscription service to Canada. Unilever expanded its Dollar Shave Club subscription razor service to include cologne and beard oil in 2018 and toothpaste in 2017. This helps when retailers such as Amazon and Sainsbury’s are pressing consumer product companies for discounts and pouring resources into own-label products. Subscription selling gives them guaranteed revenues, a better picture of customers and can make goods cheaper to deliver.
If You Like This Story, Support NYOOOZ
Your support to NYOOOZ will help us to continue create and publish news for and from smaller cities, which also need equal voice as much as citizens living in bigger cities have through mainstream media organizations.
