- Home >> Features >> Technology
Bored with lockdowns, why not buy a diamond on WhatsApp?
- Wednesday | 14th April, 2021
High-end labels such as Hermes, which used to be more reticent to sell online, have had to fully embrace e-commerce. Online revenues for the industry have doubled to nearly 20% of sales in the past year alone, based on analyst estimates. Before the pandemic, Gismondi would not have sold a 300,000 euros, 10-carat diamond ring without showing it to the client in person. Luxury brands have had a strong recovery in China since shops began to reopen there last spring. The sales assistants then phone customers, show them the latest arrivals via video chat and send them clothes or shoes to try on.
If You Like This Story, Support NYOOOZ
Your support to NYOOOZ will help us to continue create and publish news for and from smaller cities, which also need equal voice as much as citizens living in bigger cities have through mainstream media organizations.
