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China’s Xiaomi shedding budget brand image in India
- Thursday | 17th October, 2019
NEW DELHI (Reuters) – China’s Xiaomi Corp is shedding its image as a budget brand by widening its India product portfolio to include pricier, high-spec smartphones and smart TVs, a senior company executive said on Monday. Xiaomi, which began selling devices in India in 2014, has outflanked South Korea’s Samsung Electronics as India’s top smartphone player, according to tech research firm Counterpoint. And technology analysts say it is seen as a cheap or budget brand by customers. “We are inching up in the entire ASP (average selling price) curve,” Muralikrishnan B, the Chief Operating Officer of Xiaomi’s India unit told Reuters. On Wednesday, Xiaomi unveiled two new phone models and a new version of their operating system, based on Google’s Android mobile platform.
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