Emerging markets to drive global social networking market revenue

Demand from young populations in emerging markets is driving rapid global social networking market growth and a concurrent shift to live video and voice applications. Emerging markets drive substantial live social market growthEmerging markets in Southeast Asia, India, Pakistan, the Middle East, and Africa are driving an increasingly large proportion of this live social market growth. “The proportion of global live social revenue arising from emerging markets is forecast to grow from 7.6% in 2019 to 13.4% in 2024 as these markets account for a higher portion of live social market growth. Live social dating market grows as culture and technology evolvesRapid live social market growth is not only being felt in the live video and voice segments, but is also driving explosive growth in the online dating market. Strong demand drivers point to continued growth in emerging marketsAs young users increasingly demand video- or voice-based live social networking, social and economic factors suggest that emerging markets will continue to be the key drivers of global social networking market growth.