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Forget 5G: to succeed in the digital world, focus on the customer
- Thursday | 18th October, 2018
While the telecoms industry, as usual, is focused to the exclusion of almost everything else on 5G, customers are not. According to the Openet paper, the average operator today has a self-care app penetration level of less than 20%. Indeed the company is held up as a great example of a trend that Openet sees – the maturing of the self-care app. And it also seems that there is now a widespread understanding that a well-designed, easy to use self-care app is crucial in the fight for the customer. Billing and payment information must be at the finger tips, in the way the customer wants to see it.
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