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Gen Z has rumbled fake e-commerce websites – here’s how to rebuild trust
- Monday | 21st June, 2021
Gen Z, the digital native, savvy new influencer, has rumbled fake e-commerce websites, and with the avalanche of scams around, there are still things you can do. While Gen Z may be savvy and naturally untrusting of websites generally, everyone else is more open to fraud of some kind. Some of the things about a dodgy website that Gen Z consumers, particularly, notice are typos, poor design and weird domain names (see below). Meanwhile, overly big banner adverts, lack of contact information and (the real ‘no-no’ for Gen Z buyers) a mandatory log-in before you can browse are all suspicious. That way, anyone in the e-commerce game can gain an advantage when it comes to building trust in a brand.
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