How COVID-19 kicked digital transformation into overdrive

COVID-19 has shown businesses the hard way that digital transformation is essential to both surviving something like … well, COVID-19, and engaging customers the way they want to be engaged. The notion of digital transformation is not new. But consumer demands are constantly evolving, and digital transformation must be approached as a journey with no end – an iterative process that evolves over time. Second, many companies equate digital transformation to a simple process change, such as digitizing a piece of the business. Successful companies embrace the fact that digital transformation is not a project that lasts a few years.

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