Huawei boss outlines ‘battle mode’ reform plan to beat US crisis

In a memo sent to employees on Monday loaded with military metaphors, 74-year-old Ren asked staff to work aggressively towards sales targets as the firm goes into “battle mode” to survive the crisis. “The company is facing a live-or-die moment,” Ren, a former Chinese army officer, said in the memo, which was seen by Reuters. Huawei, however, posted a 23% revenue jump in the first half, helped by strong smartphone sales in its home market. According to the memo, Huawei, which employs nearly 190,000 people around the world, is reforming its operation globally by granting more power to the frontline, cutting out reporting layers and eliminating inefficient posts. “In 3-5 years time, Huawei will be flowing with new blood,” Ren said.

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