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If you Spamalot it’s going to cost you – ask Australia’s Optus
- Thursday | 6th February, 2020
Australia’s 2nd largest operator, Singtel Optus, has had to pay an AUD504,000 fine after an ACMA (Australian Communications and Media Authority) investigation discovered significant breaches of anti-spamming laws. The ACMA investigation found that between 1 June and 4 December 2018, Optus sent SMS and email marketing messages to consumers after they had unsubscribed. Optus also sent commercial emails (billing notices) that did not include an ‘unsubscribe’ facility. Every marketing automation tool – whether free or paid-for – allows users to align their marketing communications and campaigns against target individuals held within the database. She says that if CSPs make their billing communications more relevant, personalised and easy to understand, they won’t be viewed as spam.
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