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India e-commerce restrictions could reduce online sales by $46bn
- Friday | 18th January, 2019
Online retailers often use gross merchandise value, or GMV, based on monthly online sales as a measurement of performance, as they typically make revenue from the commissions they get from sellers. With rising use of the Internet and smartphones in India, online retailers have doled out discounts to lure people to shop online for everything from basic groceries to large electronic devices. PwC India, in response to Reuters’ questions, said it “does not endorse any of these assumptions or conclusions, nor have we conducted any independent study on this”. POLICY SETBACKThe e-commerce investment policy is the latest flashpoint between India and U.S. multinationals. The CAIT on Wednesday said it would fight “tooth and nail” if the government made any changes to the e-commerce policy under pressure from U.S. companies.
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