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Instant messaging users reach 4.3bn in 2020 driven by payment services
- Thursday | 28th May, 2020
A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. The new research, Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024, identified integrated payment services in instant messaging apps as key to continuing this growth beyond the end of the pandemic. It forecast that instant messaging app developers will partner with payment gateways to offer payment capabilities in apps and increase the overall value proposition. Integrated payment services: a key new service in 2020The research anticipated that partnerships with retailers will be crucial to growing an instant messaging payments ecosystem. RCS is a next-generation mobile messaging standard supported by mobile network operators that supports media-rich content and payment services.
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