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Is Apple about to throttle rivals with a payments play?
- Tuesday | 26th March, 2019
Except he realised that he has originally bought the Spotify subscription through iTunes. Apple may come across as cool, trendy and really rather nice but in reality it is big and it is ruthless. Apple Music is making enormous inroads into that market and causing Spotify to take drastic action that is quite annoying to its customers. And now Spotify would only allow him to ‘upgrade’ if he did so direct to avoid Apple getting its hands on his subscription. He had a Spotify account and his wife started using it, occasionally at first, then more and more frequently.
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