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Telcos have a lot to learn from car manufacturers
- Monday | 7th October, 2019
Telcos have a lot to learn from car manufacturers when it comes to marketing. They’re stuck in the rut of marketing speed as the primary attribute of a new technology such as 5G. But speed is only one measure of performance and is not even the most important aspect to many customers. Vertical use cases are really just tailored packages containing products and pricing that appeal to different types of business users. You need to understand what the customer needs connectivity for, what is important to them, and what they’re prepared to spend.
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