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Tesla’s terrible week in China has been years in the making
- Thursday | 22nd April, 2021
Tesla’s defiance of industry convention, embodied by founder Elon Musk and a corporate culture that rarely admits mistakes, has won fans in the United States, but has backfired in China. Tesla’s troubles in China also underscore a problem Musk and senior Tesla executives have acknowledged, though mainly in relation to the company’s North American business. Tesla cars, made at its own Shanghai factory, are highly popular in China, which is by far the world’s biggest EV market and accounts for 30% of Tesla’s sales. Tesla appeared to have scrapped much of its public relations team in the United States last year, although it has been hiring public relations staff in China. On Thursday, Global Times Editor-in-Chief Hu Xijin said the intent is not to force Tesla from China.
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