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The autonomous car disruption is about to be disrupted
- Monday | 3rd February, 2020
It might come as no surprise but not many people would be willing to pay more – or at least a lot more – for an autonomous car than a traditional one. China is the largest automotive market in the world and the vast majority of its people would rather use a ride sharing service than buy a car. They would pay a tiny premium for an autonomous car – if they did choose to buy one. Whichever way you look at it, it is bad news for the automotive industry that thought it could carry on making, well, expensive cars. It perhaps proves, if proof is needed, that the disruption in the automotive market is creating a fundamental misconception.
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