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The war in the app store is now being fought on two fronts
- Thursday | 10th September, 2020
The app store, or stores, seem to have become the focus of a growing battle between brands, tech companies and Governments and it looks as if it is going to get messy. It is not just Governments that are causing trouble for the app store owners (see here for app usage during COVID-19). The real question is whether Governments have enough teeth to make real changes and whether a company like Epic can gain enough momentum and support to prise apart the neo-monopoly that is the app store owners. They will be helped in the struggle by the new nervousness among investors in big tech, some of whom are smelling a possible ‘dotcom’ bubble forming. But, given the stakes, the battle of the app store may be a lost cause anyway, even with Governments on side.
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