TikTok – end of old social media and start of a new era of social networks

It reminds me of the old debate, which is more important, personal interests or social networks. Over 15 years ago, a small team and I started what was probably the first social network data analytics company in the world (Xtract). Our software analyzed billions, even trillions of data points, and we did research, too, on how influence in social networks works. We concluded that actually, we see limits in social networks in having discussions about interesting topics. So, social network services have a dual problem: they limit your discussions and available content, and they don’t actually represent your real network.

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