What happens when payments and loyalty collide?

Or how many different loyalty programs are you a member? Credit cards make up for 60% of Singapore’s’ payment market, where 1.6 million credit card consumers and close to eight million credit cards circulating in the country, credit card consumer owns an average of five cards! The amazing part is if you remove all the people that have zero Credit Cards, the national average of cards per consumer doubles. Cashback programs, loyalty points, merchant rewards, and discounts are now an expected part of everything transaction. With varying levels of loyalty within the 7-Eleven ecosystem, different cashback, and loyalty programs, Bill and Mary have bias behaviors in their purchase.

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