When and how should you automate BSS processes? A lively debate

A debate about how and when to automate BSS processes is bound to be lively and so it proved. Cerillion, the cloud BSS provider supporting the debate, saw Monthly Active Users of their mobile app grow by 150% during April, as if to make the point. Automation is not just about automating processes, it is vital to rethink the processes as you consider the different pieces. Discussing a new product with the mobile team at an incumbent telco (some years ago) one of the team started describing how he saw the new mobile bill looking. Automate, for sure, but make the process about the customer and do not automate bad processes.

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