Emerging Technologies in the Sports Industry: Where Investors are placing their Bets?

Human beings have been taking part in sports since time immemorial. Moreover, sports is an activity that goes beyond geographical borders, political affiliations to act as a unifying factor. Over the years, this human activity has been getting better, and technology has played a key role, albeit behind the scenes sometimes.

For example, technological innovations influence how athletes train and compete. Besides that, they also affect how fans engage and consume sports content and how top-rated sports venues are constructed. In addition, sports betting fans also have a better wagering environment thanks to technology which has made online sports betting more immersive. For instance, those in India have so many options meaning they need a guide like sportsbetting.net.in to help them choose. So, which technologies are making the most significant impact in sports?

Fan Engagement Technologies
According to a recent study, 78% of sports industry experts stated that fan engagement technologies like live-streaming, content platforms, and eSports would have the greatest impact on the sports industry. Sports fans will agree with this because there has been a rise in the number of platforms offering fan engagement activities.

For instance, top European football clubs such as Manchester City have invested in their eSports team complete with professional gamers to take their fan engagement to the next level. Besides that, top-rated sports broadcasters have had to rethink their strategy by offering their users streaming services. Moreover, research has confirmed that many sports fans prefer following sports events on the go meaning media houses have to adjust their strategies.

Athlete Performance Technologies
Scientists have devised ways of utilizing technological innovations to help athletes improve various aspects of their performance. The innovations provide different types of data about the athlete, such as performance data, health and lifestyle information, boosting speed and strength, among other useful purposes.

Examples of athlete performance technologies include wearables such as wearable hydration trackers. These trackers help athletes to optimize their hydration level, which is critical for any physical activity. Others include Football Position Tracking, which helps coaches to monitor athlete performance on the pitch.

Stadium Experience
The modern-day stadium is specially designed to improve the fan experience during matches. This is because the demands of the current sports fans are different. Studies revealed that many fans prefer attending matches in a stadium with integrated technological innovations to improve their overall experience.

Some notable technologies transforming the fans` experience in stadia include in-venue services, ticketing, sponsorship measurement, analytics and biometrics, and fan safety and security. Any sports clubs that are interested in improving their fan experience during matches must invest wisely in these key areas.

What Are The Top Technologies For Investment?
According to recent studies, the following are the top technologies that your fund or organization should invest in:

  • Media and content-related platforms
  • Measurement platforms for data
  • Analytics and Biometrics
  • Esports
  • Gambling/Gaming
  • Recovery Health and Home Fitness

The studies also revealed that media and content-related platforms, data analytics, and eSports were among the sports industry`s top three areas of interest. Moreover, the experts claimed that the sports industry has relied on legacy tech for a long time. However, the advent of streaming services brought about the decentralization of sports content distribution.

In this sense, business and tech experts argue that the sports industry has a chance of becoming a multitrillion-dollar economy thanks to emerging technologies such as 5G and the rise of eSports. These innovations are likely to fuel the market and transform social behaviour.

Moreover, as tech integration continues in the form of smart sports venues, gambling, and performance biometrics, the sports industry will attract more deep tech investors.

What`s Hindering Sports Tech Adoption?
Research conducted recently revealed that certain factors are affecting the adoption of sports tech. while there are many factors, the top three are:

  • Incompetent decision-makers
  • Risk aversion
  • Cost

Additionally, start-ups in the sports tech industry should validate their business outside of a core sports stakeholder. They need to adjust their business strategies so that they can get revenues from more than just sports teams, properties ad leagues.

Bottom Line
The biggest impediment to the sports tech industry is massive fragmentation. This fragmentation comes in the form of geography, area of focus, or funding stage. As a result, tech start-ups find it challenging to make their mark in an industry that has enabled others to realize their objectives.

Nevertheless, there is a historic chance to bring the sports community together. When this happens, it will create a legacy of continual growth and opportunity. Moreover, it will carry on the current influx of capital into the space and reinforce the idea that sports are the ultimate unifier. So, if you want to invest in the sports tech industry, you now have a clue where you should put your money. 

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