The tourism sector unlike most of the other parts of India has been booming in Gujarat even after the slump in the industry due to lockdown. One of the major attraction has been the Statue of Unity at Kevadia. Gujarat chief minister Vijay Rupani announced the ‘New Tourism Policy 2021-25’ that will mainly feature on Prime Minister Narendra Modi`s ‘Atmanirbhar Bharat’ mission in mind.   

The New Tourism Policy 2021-25 encapsulates various aspects like medical tourism, wellness tourism, MICE tourism, adventure and wildlife tourism, coastal and cruise tourism, rural-based experience tourism, etc. The tourism policy has come into effect from January 1, 2021.

While launching the recent tourism policy, the CM said, “The New Tourism Policy has been framed keeping in mind the mission of ‘Atmanirbhar Bharat’ so as to be ‘Vocal for Local’ thereby boosting local employment. The state is gifted geographically. It has hill resorts, natural attractions, beaches, etc in addition to a rich legacy of ancient crafts and civilizations.”

Gujarat has the World’s Tallest Statue at Kevadia, Gir National Park, India’s first World Heritage City, World’s Biggest Stadium, India’s first seaplane services, India’s first Blue-Flag certified beach, Seema Darshan, in addition to Somanth, Dwarka, Ambaji, etc. 

Tourists have increased at the rate of 15% CAGR from 2009- 2018 which has crossed the national average of 12%. Gujarat also ranks in the top 10 places for receiving one of the highest numbers of local tourists.

The state has truly imbibed the mantra of ‘Atithi Devo Bhava’ and provides a safe and secure environment to tourists from various parts of the globe. A dedicated tourism desk will be established at each of the international airports of Gujarat.

The new policy will also promote the lesser-explored products. Tourism Corporation of Gujarat Limited will sign an MOU with Gujarat State Handloom and Handicraft Development Corporation Limited to promote local handicrafts to international tourists.

The state government will also provide necessary assistance and co-operation for marketing the products through Digital Media and the TCGL website will provide a platform for the same.

Tourist infrastructure will also be established under this policy which includes hotels, convention centres etc. The state government will also assist hotels, resorts, and tour operators in finding local guides and tourist guides so as to boost local employment. The state government will provide a monthly remuneration of Rs.4000 per month per person for 6 months to the hotel/resort for employing a local tour guide.