Suzuki Motorcycle India appoints Mr. Satoshi Uchida as the New Company Head

Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan today announced the appointment of Mr. Satoshi Uchida as the New Company Head. As a part of the SMC’s global revamp, Mr. Satoshi Uchida succeeded Mr. Koichiro Hirao with effect from May 1st, 2021.

Being at the helm of the company, Mr. Satoshi Uchida who comes with more than 30 years of valuable experience across various global markets, will be responsible to explore new avenues for growth and further strengthen Suzuki Motorcycle India’s position in the Indian Market.Across the various Two-Wheeler Markets worldwide, Mr. Satoshi Uchida has always been known for his leadership skills, business strategy and above all for the passion and commitment towards brand of Suzuki Motorcycle.

Mr. Satoshi Uchida, Company Head, Suzuki Motorcycle India Pvt. Ltd.,"I am delighted to join Suzuki Motorcycle India again after a gap of just two years of my earlier assignment here in India. This company has always been very close to my heart. In fact, India is one of the largest manufacturers of two wheelers in the world. For us at Suzuki, it offers immense opportunities for growth and it will be my endeavor once again to further consolidate our base here in India.


As our global operations experienced a paradigm shift in the aftermath of the COVID-19 pandemic, Suzuki Motorcycle India has also been taking various initiatives to align with the `New Normal’. The launch of ouron-line sales module, and the `Suzuki at your Doorstep’ program have been our successful efforts in that direction. However, unfortunately with the second COVID-19 wave, the pandemic in India is now getting worse than what we saw last year. But we believe that our business in India will bounce back faster than expected,and I will be able to fully leverage our past experience of the Indian market once the situation gets better.


Today, we manufacture or assemble the entire Suzuki Two Wheeler product portfolio available in the Indian market. Our Gurugramplant makes all these products to cater not onlyto the domestic demand, but also to cater to the demand of our overseas markets. I would like further strengthen our commitment to the Make in India program in our efforts towards gaining a much higher market share in the premium segment”.  


Mr. Satoshi Uchidais well aware of the Indian market. He has worked at Suzuki Motorcycle India and Deputy Executive General Manager- Motorcycle Operations (India/Middle-East/Africa) at Suzuki Motor Corporation, Japan in the past. In his last role, he was assigned in USA.


Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan wherein they have the same manufacturing philosophy of PRODUCTS OF SUPERIOR VALUE right from the inception. SMIPL manufactures two-wheelers best suited for the valuable Indian customers. The Company started its India operation in February 2006

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