Amazon enters India’s wealth management market with smallcase funding

Amazon has forayed into India’s wealth management market with its maiden investment in startup smallcase Technologies. It is reportedly in talks to close a funding round in neo-bank startup Open. In the country’s retail investment segment, smallcase competes with the likes of Zerodha, Groww, Upstox, and Paytm Money. smallcase Technologies was founded in 2015 by Kamath and his fellow IIT-Kharagpur alumni Anugrah Shrivastava and Rohan Gupta. The funding will allow smallcase technologies to expand its investment products in asset classes like mutual funds, global equities and bonds.

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