Apps business next phase will be more user-centric and decentralized

Now we can run apps on iOS, Android, TV sticks, computers (earlier, they were just programs). Epic Games has challenged that position in the last year by bypassing App Store payments in its games and suing Apple for its monopoly position in the App Store. All this has been very centralized, technically, also from the business model point of view. The change from the old centralized application business to a more distributed model won’t happen overnight, and it takes time. Of course, each model has its challenges, but we have a real opportunity to move to a more user-centric application business.

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