Brands have only one shot to win over zero-tolerance consumers via apps

The research highlights that because of their increasing reliance and use of digital services, 76% of consumers say their expectations of digital services have increased since the start of 2020. Additionally, consumers are now loyal to brands based on how significantly they invested in digital services during the pandemic. Brands have one shot to get the ‘total application experience’ right61% of consumers now state their expectations for digital services have changed forever and they will no longer tolerate poor performance. 68% consider it disrespectful to users for brands to offer a poor digital experience in this day and age. “Technologists are now under more pressure than ever to deliver the ‘total application experience’ to users within their first interaction.

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