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Can telcos break the inevitable cycle and reach for ‘The Metaverse’?
- Tuesday | 17th August, 2021
This is not a new strategy and every time so far, the operators have badly failed to really capitalise on the connectivity that they have enabled. Given that AR is years away from offering a decent experience, the field is wide open and mobile operators are determined that they will not be left behind yet again. However, mobile operators have a dreadful track record in this department, and based on history, I think it unlikely that they will be successful here. I also think that Apple is unlikely to succeed here because of the legacy smartphone business that it has. I suspect that the trick to winning this will be finding ways to keep users engaged and loyal while the technology and the virtual world itself are perfected.
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