Facial recognition for hotel guests may suffer customer backlash

Singapore recently launched a new initiative, the E-Visitor Authentication (EVA) System, to enable faster verification of guests’ stay validity, that will also facilitate a seamless hotel check-in experience for guests by using facial recognition technology. The system can be used on a mobile app or a kiosk in the hotel that will scan the guest’s passports to check-in. Participating hotels can then use facial recognition technology to authenticate their guests’ identities, and the guest data will be sent to the Immigration & Checkpoints Authority (ICA) to verify the validity of their stay. The rollout of facial recognition technology is already causing widespread privacy concerns in many countries. Customers expecting confidentially and data protection may not be keen to find out that they be tracked using facial recognition well outside the confines of their hotel.

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