Why do APAC customers abandon carts and logins doing online business?

To help uncover why people abandon carts and login boxes, and what online businesses can do about it, the identity management experts at Auth0 are releasing the third in a series of international surveys. Falling short of consumer expectationsThe survey found more than half of APAC consumers (55%) are frustrated by long login and sign-up forms, compared to 49% globally. Poor login experiences cost more than reputationAccording to the survey, almost 9 in 10 APAC organisations (87%) admit that potential customers abandon their cart or sign-up process, compared to 85% globally. However, the research shows that more than 8 in 10 APAC consumers (84%) abandon their shopping cart or registration attempt due to a complex login process. Methodology‘The Login Experience Customers Want’ study was conducted online by Auth0 and YouGov between 23 February and 1 March 2021.

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