To help uncover why people abandon carts and login boxes, and what online businesses can do about it, the identity management experts at Auth0 are releasing the third in a series of international surveys. Falling short of consumer expectationsThe survey found more than half of APAC consumers (55%) are frustrated by long login and sign-up forms, compared to 49% globally. Poor login experiences cost more than reputationAccording to the survey, almost 9 in 10 APAC organisations (87%) admit that potential customers abandon their cart or sign-up process, compared to 85% globally. However, the research shows that more than 8 in 10 APAC consumers (84%) abandon their shopping cart or registration attempt due to a complex login process. Methodology‘The Login Experience Customers Want’ study was conducted online by Auth0 and YouGov between 23 February and 1 March 2021.
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